Target Markets
Analyze to define the target markets. Key Markets strategy
B2c B2b
B2C channels: retail, .com, franchise
B2B channels: wholesale, department stores, marketplaces, travel retail
Brand Positioning
Understand your competitors to position the brand
Go To Market Strategy
Export? Subsidiary? Franchise? Joint Venture?
Build the Best Team or Choose the Right Partners
High performance team or have the right partners in each market
Global brands…
Explore all channels
Choose the channels
Work from omnichannel perspective
